Privacy Policy

Overview

This Privacy Policy explains how MoveToSoDak.com, HomesOfYankton.com, and Maloney Real Estate ("we," "us," or "our") collect, use, and protect your personal information when you use these websites and their features, including home search tools, contact forms, and guide requests. By using these sites, you agree to the practices described below.

Information We Collect

Information You Provide

When you register, use home search tools, request a guide, or contact us, you may submit personal details including your name, email address, and phone number. You can choose not to provide certain information, but doing so may limit your ability to use some features.

Information Collected Automatically

• Pages viewed, referring website, approximate country derived from IP, device type, and screen size
• Anonymous click, form interaction, and engagement events such as button clicks, phone clicks, guide filters, form submissions, and time-on-page signals
• Browser type, operating system, and similar technical information
• Location data when enabled on mobile devices
• Anonymous visitor identifiers used to count visits and returning visitors where analytics tools support them

How We Use Your Information

• To respond to your inquiries and service requests
• To send property matches, market updates, and relevant listings
• To improve website functionality and user experience
• To protect website security and prevent fraud
• To comply with applicable legal requirements
• To send promotional content you have consented to receive

Information Sharing

We do not sell your personal information. We do not share or sell mobile phone numbers, SMS opt-in data, or text messaging originator consent with third parties or affiliates for marketing or promotional purposes. We may share information when you request to be connected with a real estate agent or professional, with service providers and business partners who assist our operations, when legally required, in connection with a merger or transfer of assets, or as aggregated, de-identified data that cannot be linked back to you.

IDX Property Search

Where available, these websites may use IDX (Internet Data Exchange) technology or link to IDX property search tools to display real estate listings. Listing data is deemed reliable but is not guaranteed and is provided for consumers' personal, non-commercial use.

Cookies

We do not use third-party advertising cookies. Some analytics tools may use limited identifiers to count visits and understand returning traffic. You can block or clear cookies at any time through your browser settings. We also respect browser-level Do Not Track signals for our first-party Claw Analytics tracking.

Analytics & Third-Party Services

We use analytics services to understand how visitors find and use these websites. Analytics data is used for site performance, search visibility, content planning, and lead-source reporting. It is not used to sell your data or build a cross-site advertising profile.

Claw Analytics (first-party)

Claw Analytics is our own analytics system, hosted on infrastructure we operate. We may record page path, referring website, approximate country, device type, screen size, search campaign parameters, anonymous click events, form interaction events, and engagement events such as time-on-page. Claw Analytics does not receive the name, email address, phone number, message, or other private contact details you submit through lead forms.

Ahrefs Web Analytics (third-party)

We use Ahrefs Web Analytics, operated by Ahrefs Pte. Ltd., as a backup analytics and search performance tool, including support for rank tracking and SEO reporting. Data processing by Ahrefs is governed by the Ahrefs Privacy Policy.

Sub-Processors

A sub-processor is a third party that processes your information on our behalf to help us operate these websites. We use Cloudflare, Inc. to host and secure the websites, databases, and first-party analytics; Ahrefs Pte. Ltd. for backup analytics, rank tracking, and SEO reporting; and HighLevel, Inc. for CRM follow-up when you submit contact information through our forms.

Data Security

We maintain physical, technical, and administrative safeguards to protect your information. These sites use SSL encryption for data transmission. However, no data transmission over the internet can be guaranteed to be completely secure.

Your Choices & Opt-Out

• Opt out of promotional emails by clicking the unsubscribe link in any email
• Opt out of marketing texts by replying "STOP" or "UNSUBSCRIBE"
• Request information about what data we have collected about you
• Request deletion of your personal data by contacting us directly

Children's Privacy

We do not knowingly collect information from anyone under 13 years of age. If we discover that we have inadvertently collected data from a child under 13, we will delete it promptly.

California Privacy Rights (CCPA)

California residents may have rights to know what personal information has been collected, correct inaccurate information, request deletion, opt out of sale or sharing, and avoid discrimination for exercising those rights.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of these websites after changes are posted constitutes your acceptance of those changes.